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Kitty HawkSince Y-Not Commenced Broadcasting At Ynotradio.Net, Landow Has Paid All Costs -- About $1,000 A Month, Including Streaming, Royalty Payments And Promotion -- Out Of His Very Own Pocket, Supported By A Part Time Job At Radio Trade Mag FMQB.
It's been a year since Landow, his stable of 25 DJs and cat mascots Hugo and Starla, started broadcasting Y-Not over the Web from his West Philly home. "Or, the Bunker, as we call it," Landow said.
His goal is to resume the result of Y100, playing similar music without the restraints of corporate playlists, allowing the DJs to play deep album cuts or indie bands, so long as they fit with the station's identity.
Since Y-Not commenced broadcasting at ynotradio.net, Landow has paid all charges -- about $1,000 a month, including streaming, royalties and promotion -- out of his own pocket, supported by a part time job at radio trade magazine FMQB. He earns no income and all the DJs work for nothing. Ideally, Landow would like to get sponsors or partner with another organisation, but doing things like selling ads isn't part of his DNA. Latterly the station has began to take donations to defray costs.
In an ideal world, Landow would be back on terrestrial radio. He still has a soft spot in his heart for the FM dial. Not to mention, the FM listeners.
The number of folk tuning into Y-Not fluctuates, but on a Wed. morning, 93 were listening. He admits it isn't a massive number and it's a far cry from the average 384,000 weekly listeners logged by Arbitron in Y100's last years. But Landow is philosophical. "It's just good to know somebody's listening." Y-Not broadcasts through Web radio network Live 365, which figures out the admiration for a station by measuring listener hours. As of Monday, Y-Not had logged 21,361 total listening hours.
"To get a station over 1,000 or 2,000 is pretty difficult," said Chris Houghton, online-marketing executive at Live 365. Y-Not is the fourth- most-popular alternative rock radio stations that broadcasts thru Live 365. And Y-Not differs significantly from the three more popular stations because it caters to a Philadelphia audience, not a world one.
Landow mans the mic Monday thru Fri. from 9 a.m. Until he's relieved by another DJ. Y-Not is online 24 hours per day with a live host curating and introducing music from nine a.m. To ten or 11 p.m. Monday thru Fri. and nine a.m. To four p.m. On Saturdays. On Sundays and the off hours, Landow puts the station on auto pilot.
"Realistically, I would like to have my living room to myself one day a week," he said.
Sound deliverance When most radio stations go off the air, DJs scatter to available jobs and listeners find new buttons on their radios. But the previous Y100, once called Y-Rock, has declined to go down noiselessly.
Its first death was February 2005, in a wave of format-switches away from alternative rock, when owners Radio One decided to switch to a more preferred hip hop sound. Programme chief Jim McGuinn led the troops to a spare room in his South Philly house and Y100 Rocks was born. "I thought that if we kept the fans together in one place and we kept some semblance of a staff, that somebody with an FM frequency could be entrapped to re launch the format," declared McGuinn, now a programme director at the Current, a public-radio station in St. Paul, Minn.
The liberty of Internet radio was thrilling for McGuinn and Landow, especially after the increasingly company management of the final years of Y100. "For the people who worked at the original Y100, doing the Internet thing was getting back to why we received into the business in the first place," McGuinn said. "We were the men and women that needed to come over and sit on your couch and play you some truly cool record that we found.
The Web enables us to get back to that initial impulse that brings most individuals to radio, or should." With little to no competition in the choice market at that time and a contact list of 50,000 email addresses, Y100 Rocks thrived. "It accidentally changed into a business and a prospering Internet radio station," McGuinn declared, who credits volunteers for helping the station file for taxes and ensure everything was legal. "We were blown away when listeners and members of the community wanted to join."
In July 2006, McGuinn expounded to his volunteer staff that Y100 Rocks would become a part of WXPN as a new service that would appeal to a younger audience, Y-Rock on WXPN. Until last year, Y-Rock was broadcast over the airwaves for ten hours a week and around the clock online on XPN's HD-2 channel,writes tagza.com.
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